Guide to the search engine optimization of Artist websites
You are an artist and you know very little about SEO. So I want to give you important tips on SEO in this article. How do I know these tips? I would refer you to the Round Interactive Springfield MA SEO experts who I work closely with. If you follow this guide one by one, you can do SEO for yourself without getting overwhelmed.
You need to know how your target group is looking for
It is very important to know what your target group is looking for. Why? Because you have to deal with these search phrases on your website in order to get a chance at all to get top rankings. So before you get into the keys, you need to be clear about what and how your customers are searching the Internet to find someone like you. For this reason, every search engine optimization (whether for artists or not) usually starts with keyword research.
You should first try to get your own head first and write down all the terms that come into your subject area in an Excel spreadsheet. Ask also your friends and acquaintances – often have the completely different terms as they search.
Did you record all the terms? Good! Then here we go further. Based on keywords collected, you can use tools like Google Keyword Planner for more keywords. Now you probably have a long list of keywords, right? How do you prioritize the now? Very easily! By using Google Keywords Planner, you have the opportunity to analyze and prioritize all search terms from your keyword search by monthly search volume, CPC (cost-per-click with switched AdWords ads) and competitor strength.
Process all search terms with low competition and sufficient search volume (larger than 100 / month) and extend them with one or two paragraphs with the search term. Be creative and try to stand out from your competitors by explaining the search terms through questions and answers, or integrating them into your text.
Better Headlines and Outlines
Headlines can be really boring and, in the worst case, can make your visitors leave the site faster than come. How to write really good headings? I could make it easy for myself and just pass on another article titled “7 tips for better headings”, but I will just focus on artists. Each good heading includes at least one of two possible elements: a challenge or a promise. State right from the start, what you offers and what you stands for.
More Content For Your Target Group
“I always photograph you with a professional photo equipment from Nikon. I use lenses of the highest quality and class”, sounds interesting for you as a photographer – but your visitors are usually hardly interested, because they assume anyway if you are a professional photographer. What should you write? Try to think yourself in the situation of your target group. What do they need before choosing a photographer? What can you offer to ensure maximum satisfaction? Security plays an enormous role here and should be communicated in your texts in principle. Write your texts for people who want to let themselves be photographed by you.
Picture SEO for more Traffic from the Picture Search
Google’s search for images is an important component and is used by your visitors more frequently than you may be aware of. Google’s search terms such as images, videos, or products from the in-house vertical search engines are often listed under the term Universal Search.
Before you start with the image SEO, you need to know how the image search works on Google. Google can better understand pictures with further information. Thus, the circulating text on the website counts as one of the most important criteria in image SEO. Title the image with meaningful texts including your keywords, not just random characters. Furthermore, it is important to have the Alt-Tag completely.
In addition to the file name, you should also ensure that the image size per image is not more than 300-400kb. There are many programs available so that you can optimize your pictures like jpeg optimizer or png optimizer. Google likes fast loading times and also uses them as an indirect ranking signal to calculate the respective position on Google.
Optimize the internal link between your performance
The internal linking is usually not a problem with smaller websites, since almost all content pages are linked via the main menu. If, however, you have many sub-pages that are not linked to the menu, you have to deal with the internal linking.
Always link relevant to the respective content and you will be fine. Also, a link to the related local business (who regularly provides you with orders) can work wonderfully here and strengthens your authority with Google in terms of the locality of your activity.
Congratulations! You’ve managed to read some of the theoretical knowledge about SEO. This guide will grow more, so I suggest you to come back later to get updated. I hope you have not gotten panicked before this probably huge mountain full of exciting SEO work. You can begin your website SEO with one by one mentioned in this guide.