SEO for Artists

Guide to the search engine optimization of Artist websites

You are an artist and you know very little about SEO. So I want to give you important tips on SEO in this article. How do I know these tips? I would refer you to the Round Interactive Springfield MA SEO experts who I work closely with. If you follow this guide one by one, you can do SEO for yourself without getting overwhelmed.

You need to know how your target group is looking for

It is very important to know what your target group is looking for. Why? Because you have to deal with these search phrases on your website in order to get a chance at all to get top rankings. So before you get into the keys, you need to be clear about what and how your customers are searching the Internet to find someone like you. For this reason, every search engine optimization (whether for artists or not) usually starts with keyword research.

You should first try to get your own head first and write down all the terms that come into your subject area in an Excel spreadsheet. Ask also your friends and acquaintances – often have the completely different terms as they search.

Did you record all the terms? Good! Then here we go further. Based on keywords collected, you can use tools like Google Keyword Planner for more keywords. Now you probably have a long list of keywords, right? How do you prioritize the now? Very easily! By using Google Keywords Planner, you have the opportunity to analyze and prioritize all search terms from your keyword search by monthly search volume, CPC (cost-per-click with switched AdWords ads) and competitor strength.

Process all search terms with low competition and sufficient search volume (larger than 100 / month) and extend them with one or two paragraphs with the search term. Be creative and try to stand out from your competitors by explaining the search terms through questions and answers, or integrating them into your text.


Better Headlines and Outlines

Headlines can be really boring and, in the worst case, can make your visitors leave the site faster than come. How to write really good headings? I could make it easy for myself and just pass on another article titled “7 tips for better headings”, but I will just focus on artists. Each good heading includes at least one of two possible elements: a challenge or a promise. State right from the start, what you offers and what you stands for.

More Content For Your Target Group

“I always photograph you with a professional photo equipment from Nikon. I use lenses of the highest quality and class”, sounds interesting for you as a photographer – but your visitors are usually hardly interested, because they assume anyway if you are a professional photographer. What should you write? Try to think yourself in the situation of your target group. What do they need before choosing a photographer? What can you offer to ensure maximum satisfaction? Security plays an enormous role here and should be communicated in your texts in principle. Write your texts for people who want to let themselves be photographed by you.

Picture SEO for more Traffic from the Picture Search

Google’s search for images is an important component and is used by your visitors more frequently than you may be aware of. Google’s search terms such as images, videos, or products from the in-house vertical search engines are often listed under the term Universal Search.

Before you start with the image SEO, you need to know how the image search works on Google. Google can better understand pictures with further information. Thus, the circulating text on the website counts as one of the most important criteria in image SEO. Title the image with meaningful texts including your keywords, not just random characters. Furthermore, it is important to have the Alt-Tag completely.

In addition to the file name, you should also ensure that the image size per image is not more than 300-400kb. There are many programs available so that you can optimize your pictures like jpeg optimizer or png optimizer. Google likes fast loading times and also uses them as an indirect ranking signal to calculate the respective position on Google.

Optimize the internal link between your performance

The internal linking is usually not a problem with smaller websites, since almost all content pages are linked via the main menu. If, however, you have many sub-pages that are not linked to the menu, you have to deal with the internal linking.

Always link relevant to the respective content and you will be fine. Also, a link to the related local business (who regularly provides you with orders) can work wonderfully here and strengthens your authority with Google in terms of the locality of your activity.


Congratulations! You’ve managed to read some of the theoretical knowledge about SEO. This guide will grow more, so I suggest you to come back later to get updated. I hope you have not gotten panicked before this probably huge mountain full of exciting SEO work. You can begin your website SEO with one by one mentioned in this guide.

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Fort Smith Art Center

The Fort Smith Art Center was located four blocks north of Garrison Avenue on 6th Street in the Vaughn-Schaap house. You can find main entrance and parking in the rear of the Art Center. The street address was 423 N. 6th Street Fort Smith, AR. 72901. The Center opened Tuesday through Saturday at 9:30am – 4:30pm and closed Sunday and Monday. It changed to Fort Smith Regional Art Museum in 2009 and moved to a new place. You can get more information at

Center Gift Shop Gallery featured unique original works by area artists and craftspeople.  The center specialized in one-of-a-kind art. Your purchase from the Gift Shop Gallery helped support the center exhibits and community outreach programs. The Center also sponsored artists’ exhibits at different outside venues throughout the year.

The history of the Annual Art Compeition is closely tied to the Fort Smith Art Center.  The Associated Artists, later incorportated as the Fort Smith Art Center, began the competition in 1950, and the artwork was displayed in various civic buildings for many years.

In 1960, the Associated Artists purchased the Vaughn-Schapp Home, a Victorian, Second-Empire brick house in the Belle Grove Historic District.  They improved the property and began utilizing the building for exhibits and classes.  Their 11th Annual Art Competition was held at the Art Center in 1961.  The competition was held at the Art Center each spring, and received entries from across the country.  It provided the public with an opportunity to see, discuss, and compare works of art that might not otherwise be exhibited together.

There were many exhibitions and programs offered by the Fort Smith Art Center. Exhibits changed monthly and feature local, regional, and nationally recognized artists working in a variety of media and styles.  Downtown Fort Smith offers many fine restaurants where you can dine before or after visiting the galleries. Throw in some live music at one of Garrison Avenue’s hot spots afterwards, and you’ve got a real evening!

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Media Art

You have probably heard the term Media Art frequently in recent years, which is referred to over a wide range of art from the video media utilizing ones like video art to computer utilizing ones. It should be researched further, however, the term media art seems like used first related to the Pop art. That is, the perspective is that the media art started from the pop art’s introduction of mass media like newspaper, magazines, and TV and is trying to define media art in terms of the mass media criticism. It also limits the video art as the art using video technology and defines separate genres of art from the media art. Therefore, we will first try to define what the media art is. Based on that, we will further study about media art details.

What Is The Media Art?

Media art can be applied to all art because they are all performed by a physical ‘media’. However, the media in modern society means mass media which tries to deliver a lot of information to the public. Therefore, the media art in current definition means the art of applying mass media technology, i. e., major communication tools of high impact to the public in modern society such as photography, movie film, TV, video and computers.

We can define media art into broad sense and narrow sense. As a broad sense, the media art can mean general art utilizing the mass media and its technology. It is based on the mechanical reproduction and replication of image, and the mass distribution of image, which started from the invention of the photograph in 1839.

Electronic Superhighway by Nam June Paik
Electronic Superhighway by Nam June Paik

In the narrow sense, media art was started to be used more frequently in 1990s and to describe the creative act based on using computers. So it represents the area of the digital art or new media art separated from the old media art. The media art in this narrow sense extends the area from the works using a CD-rom to the works done over the internet and now accepted as several other names like interactive art, digital art, web art or internet art.

If we define the broad sense media art as the general art utilizing the mass media and its technology, we can review the aspects of the media art according to the progress of the media technology. We can roughly divide the progress of the media technology into three era: mechanical age of photograph and movie invention, TV centered mass media age in 1950s, and digital age after 1990s.

In this article, we will briefly review the aspects of the art adopting the progress of the media technology and what they mean. Also we will review how the artistic concept and its surrounding cultural environment change when the technical and cultural aspects of media combine with the art.

The historical Evolution of Media Art

The invention of the photograph in 1837 is very important in the history of art. Through the Renaissance art from the ancient Greek art and up to the 18th century classicism, ‘Mimesis’, the concept of imitation or reproduction of nature, is dominated in the history of Western classical concept of art. However, painting now needed to seek new identity because photograph emerged as the new visual media formats which can not only accurately copy the objects but also mass reproduce the image by mechanical devices.

The emergence of new technology medium of photography ends up influencing not only the format of the art but also the concept of the art itself. In other words, art starts to move to the abstract after Manet and the Impressionists art, and modern artistic concept becomes established.

On the other hand, trying to use camera to record movement provides the foundation of the birth of the movie. As a result, the movie was born as a form of popular culture in 1890s. This formation of popular culture combined with the industrialization and urbanization resulted in the break from the past traditional culture and started the division of the fine art and mass culture.

The photograph and movie were the main media in 1920s and TV becomes the main media in mass media age. Because of TV’s image transmission ability as an electronic device, mass media can configure a communication environment that can cover a wide range of areas at the same time. As a result, the influence of indiscriminate and unilateral information transferring mass media was achieved. That is, the era of mass media cultural domination had arrived. The mass media weakened the status and meaning of the fine arts and at the same time demonstrated the direct and comprehensive strength in the role and influence of the culture.

In 1960s, 90% of households owned TV and commercialization of TV broadcasting was completed. On the other hand, a portable video camera was introduced to the market in the mid-1960s. The video camera shared many technical characteristics with TV, yet unlike the unilateral communication style TV, the mass can participate directly in production and can also provide the feedback using the camera. There were two types in early video art – the documentary video related to the alternative news style and so-called artistic video.

Digital art is a collective term referring the art form based on the recent emergence of digital media. The first computer EINAC (Electronic Numerical Integrator and Computer) was made during World War II. While the computer technology progressed steady since then, it is in 1990s when the digital environment becomes common.



By the 1980s the public became easier to access computer and established artists who mainly work with other media began to use computers to find new representation. As the use of personal computers growing fast, digital arts are also growing fast in computer graphics, animation, digital image, cybernetic sculpture, laser show, kinetic and telecom event and interactive art events. Digital art area increased explosively since the 1990s.

Based on computer and internet, digital media arts transform an image to information and enhance the image synthesis and editing. Further, the work is not completed by the artist but is an evolving process through the interactive involvement with the users. The space performed these works and the virtual reality in the work is not a traditional art museum but the virtual concept of art museum.


The formation of modern art concept itself can be explained in connection with the emergence and consequent changes in the cultural landscape of new media.  Also the combination of technology and media arts will impact the modern art concept. Therefore, we are now no longer able to stick to the traditional art concepts.

But on the other hand, the combination of media technology and the arts should not just ‘surrender of the art to technology’, and should be a true combination which is based on the question of the artistic basis of media art and not on the thinking that the emergence of new media will make everything.

Of course, the conceptual paradigm transition for the art would have to be made prior to this question. A new art concept may be something combining both the life and culture, unlike traditional art concepts which is based on artistic autonomy by accepting the context of visual culture and visual communication.

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